CUROLOGY is a design and brand curation agency.
As producer, designer, engineer, curator of transdisciplinarity, we care about the environments people inhabit and the lives they lead. We support sustainable business development, grow alongside brands, and bring curatorial thinking to everything we do.
Our Services
— Brand & Business Strategy
Define brand direction, positioning, and business strategy
— Design & Curatorial Strategy
Define content, experience, and system frameworks for brands
— Spatial & Experience Design
Design interiors, retail, exhibition, product and immersive environments,
including installations, furniture, and curated objects
— Visual & Narrative Systems
Create identity, key visuals, and visual content
— Creative Direction
Shape ideas across brand, space, and experience
— Brand Agency
Act as a long-term partner to grow the brand and connect opportunities
“The Future Is Curation”
Director and Founder
Elliott Chuang
Elliott has worked with a number of international design and retail brands, including Design Republic (Shanghai), AREA Living (Shanghai), and Home Deluxe (Taipei), contributing to the establishment and operation of design-oriented retail spaces. He has also collaborated with global design brands including the German premium kitchen brand Bulthaup, the international furniture brand Stellar Works, and the Danish royal luxury brand Georg Jensen, serving as a consultant in international business development and design strategy.
In 2016, he founded CUUNION, a transdisciplinary platform for design and applied arts. In 2020, he established the furniture brand alter labss and CUROLOGY, a design and brand curation agency. In 2024, he founded Livewellwell, a lifestyle brand promoting a positive way of living centred on wellbeing.
Elliott’s practice spans design, curation, business strategy, and cultural research. Through his work, he seeks to connect lifestyle, culture, and society through design, while exploring new possibilities for cross-cultural design and contemporary aesthetics within an increasingly diverse cultural landscape.
Selected Milestones
2014–2015
Commissioned as Business Strategy and Product Development Consultant for the Danish royal brand Georg Jensen.
2015–2018
Commissioned as Business Strategy Consultant and Creative Director for the Scandinavian furniture brand MatzForm.
2016
Founded CUUNION, a design incubation and transdisciplinary platform.
2020
Founded alter labss, a furniture design brand exploring contemporary Haipai lifestyle and design culture. Founded CUROLOGY, an agency focused on brand strategy, design and cultural curation.
2020–2021
Commissioned as Brand Consultant and Creative Director for eyewear brand ipluso eyes.
2024
Founded Livewellwell, an uplifting lifestyle brand focused on wellbeing.
2025–2026
Commissioned as Brand Consultant and Art Director for the interior design studio StudioGlam.
2025–Present
Commissioned as Transdisciplinary Design Consultant and Curator for Modern Art Museum Shanghai.
Academic Experiences
2025–2026
Adjunct Lecturer at Tongji University College of Design and Innovation — Postgraduate
2026
Adjunct Lecturer at Shanghai University Visual Communication Design — Postgraduate